[LukeG]

It sounds like a labored metaphor that's way off base.

We're not secretive; our software is already built, live and proven; we'll absolutely tell everyone who will listen about the folks who work with us; it's an internship, man.

[banned_man]

I'm obviously joking, but those kinds of "offers" have been given (and presumably accepted) in the writing world. A common scenario is an offer (usually given by scummy, second-rate magazines) where the writer is required to use a pseudonym and forbidden by contract to disclose her relationship to that name. They don't want the writer to develop a reputation and suddenly demand a salary.

For a more serious analysis, here goes: a person who works for deferred or no salary is a founder and should be paid with some equity (a percentage of the whole company, not just a small percentage of what he produces) in the venture. Understandably, you don't want to give equity to interns. So you probably shouldn't have interns until you can pay wages.

In general, if you develop a platform and someone develops an app on it, the application writer gets more than a 50% share of the proceeds. I believe iPhone and Kindle developers get 70%.

[LukeG]

Looking at it as a platform is interesting - we could end up paying more, and are in no way adverse to discussing it. We could also use the help and think it's a pretty sweet opportunity for the right folks, and I don't see the "shouldn't have interns" as a or the only logical answer here.