[mehwoot]

For most customers, maybe, but I suspect there's a pretty sizable portion of the population

Yup, and for those two things you mention that you are willing to pay more for, there are probably 98 other things you aren't. Each person will have the things they are willing to pay more for, and most will be different, so for most services, 98% of people are going to choose the cheaper option.

Hence most companies won't give a shit, and almost everyone has moments where they wonder why there isn't an option to pay more for higher quality of X product.

[tiredofcareer]

I wouldn't be so sure. I pay a rent premium for a view.

[URSpider94]

Yes, but presumably you looked at the apartment first.

Unless airline search sites start listing seat pitch, amenities, seat recline, in-flight entertainment quality, etc. next to the ticket price when selecting a fare, it's hard to see how these factors would play into a purchase decision.

Even if the data were there, I'm wagering that the lions share of customers would keep $20 in their pocket at the cost of some minor discomfort.

[mseebach]

> Even if the data were there

Oh, but the data is there.

http://www.bbc.co.uk/news/business-21227287

[ericd]

Yeah, apartments aren't a commodity (they're pretty much the farthest from, given their absolute uniqueness in terms of location). Plane seats are, unfortunately.