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by fest 4784 days ago
When the goal has been hit, users are more likely to back the project than when the goal was not hit. I think Formlabs founders also explained this in their post-Kickstarter interviews- they intentionally set initial goal below what they actually needed, in hopes that it's surpassed quickly.
1 comments

Wow, this is dishonest and I'd be surprised if it wasn't against Kickstarter's TOS. What happens if they made their goal but no more? Part of the point is supposed to be that if the makers don't get enough money to fully fund the project, then none of the money goes out. By setting your KS goal lower than your actual goal, you're skirting around a part of Kickstarter designed to lower risk for backers AND makers. http://www.kickstarter.com/help/faq/kickstarter%20basics#faq...