[jrochkind1]

A BUNCH of small businesses with physical storefronts I frequent locally already use an iPad or iPhone with square as their PoS.

They do this DESPITE the inconvenience of using the standard plug-in square reader. DESPITE the technological know-how and inconvenience needed to hook up a receipt printer (they will email receipt to you ONLY, some customers don't like this, too bad).

Despite all those downsides, they do it cause Square's 2.9% is less than they get charged from other processors; and a typical PoS system costs so much more and is STILL crappy. They do it despite the other inconveniences.

So this is part of Square recognizing that they are in fact a hair's breadth away from taking over the small business physical storefront PoS market too, they just need to smooth down a few more edges.

[bitbckt]

They are "rounding the square," as Jack would put it.