[xianshou]

The pricing makes very little sense to me...Square already sells Business in a Box for $250 with a cash drawer and $500 if you want a receipt printer. This stand costs six times as much as similar options (http://amzn.to/102UtKn) and the only real improvement is the long track.

If you've ever spent a day swiping credit cards with a Square reader, though, that long track will look mighty attractive...

The market for this: trendy premium SF coffee shops.

[smackfu]

I assume the market is just people who are using homegrown versions of this, and $300 isn't that much for a nice upgrade.

[socmoth]

Random details you may of missed:

"The integrated card reader keeps information secure from swipe to payment."

That means integrated encryption in to the stand. There are probably some other details. How to mount the thing to the table, how to connect devices.

Edit: disclaimer, former square here. Details matter.

[nopal]

So does that mean it's PCI compliant?