| What is abusive? With 1 keyword on the page you will not rank. You at least need it in the body, text, url and h1. Is this abusive? Google tells you to design for the user. This assumes that Google is just as clever as people - what they love to tell you - but which it isn't. That's the main reason people put text blurbs everywhere, create landing pages, put synonyms and different keywords on their pages, because Google is not clever enough. And your competition just ranks. If you design your pages for users you don't rank from my experience - e.g. people do not care about URLs, do not care about H1 tags on ecommerce pages, don't care about bold, don't care about explanations on ecommerce sites what a t-shirt is or what trousers are . But Google does. Most of the current high ranking pages, SCREAM "I've been designed for Google!" right into your face. see exhibit A: http://www.zalando.de/damenschuhe-pumps/ The text on the page to the bottom and to the left clearly isn't for users. If you have examples of your SEO work where you rank for keywords and have designed your pages for users and not designed the pages for Google I'd be very interested to learn from you - as would /r/seo. |