[MicahWedemeyer]

My point is that the OP is looking for examples of real businesses telling real stories. In the story I linked, PoF is selling the same old "I fell out of bed into a pile of money" tale.

A few choice quotes from the first few paragraphs:

He developed software for his online dating site, Plenty of Fish, that operates almost completely on autopilot, leaving Mr. Frind plenty of free time. On average, he puts in about a 10-hour workweek.

Mr. Frind built the Plenty of Fish Web site in 2003 as nothing more than an exercise to help teach himself a new programming language, ASP.NET.

No mention of long hours promoting, begging users to sign up, tracking down weird bugs, or all the actual work that goes into building a business. Just a quick rundown of how easy it is to whip up a shitty website and become a millionaire overnight.

[graycat]

Fine. I just don't think that additional background on PoF has much to do with my use of PoF as an example.

Now that you mention the claim of a 10 hour work week, I believe I did read that, but I didn't remember it or pay much attention to it because it sounded to me like just media fluff to 'tell a good story'.

Media fluff aside, there's no doubt that PoF is a good example of what was for a long time just one guy, two old Dell servers, and some nice revenue. So, such a thing, not the 10 hour claim, is possible. That's all I wanted from the PoF example.