[up_and_up]

> Or try convincing college students that staying up all night to get a project done isn't going to impress anyone

Who cares fundamentally what other students/peers are doing? Focus on yourself, your own goals/aspirations, go out and achieve it. Stop worrying about what other people think or do.

[wlesieutre]

That's a solution for an individual person, not the problem as a whole. I don't do it, but you need to convince millions of people that staying up late is a actually problem, and isn't worth doing to impress people.

It's like saying "I've got an easy solution to HIV. Just have all the HIV+ people stop having sex or sharing needles and it'll be gone in a generation." It might be true, but you can't just wish it into happening.