[joseph_cooney]

But the poster in question didn't say "X" and "Y" did they...this feels like an exercise in pedantry now, but he really did say "exactly" and "google".

[coldtea]

Ok, here's some "conversational language" insight:

He said: "Exactly this business model" -- that is, as it pertains to it's essence.

NOT to be read as:

"Exactly this business model as it pertains to inconsequential details, like which big company they should be imitating".