[lancedouglas]

Based on the "tech setup efforts" it sounds like the same product but with a freemium flavor.

Product 2: free Product 1: Fee and/or Subscription

I'd start with launching your Product 2 and pre-sale your Product 1 with enough lead-time to build it after your first sale/upgrade.

[erikbrodch]

Hey, thanks a lot for your reply, much appreciated. We provide a solution for websites which enables them to give some kind of service to their users. The fee/free model is less relevant. What's relevant is that in product 1 you can make more money but invest more time in managing the product, as well as it will take more time for you to go live. Product 2 enables our customers to go live very fast, with no management but with less revenues.

What do you think? Thanks!

[lancedouglas]

I would suggest, with as generic the details provided are, that B2B to enable B2C is always going to trend on the maximum benefit to the C for the best balanced effort of the B.

So IMHO, your best bet is to get Product 2 out the door and crowdsource the value and best features to roll-out of Product 1 for your Product 2 customers.

"Lean in", "get'r done", and "just start" all are great statements that get to the point; your best place for you to start is where you can get to market fastest, and share with your customers your roadmap.

I hope that helps in some way.

Cheers