[shocks]

You're one of the luck few of us that actually understand the joke. There is a very large portion of people in this thread that do not understand the swearing and are simply 'offended' by fuck all and are throwing their toys out of the pram because of a few fucking words.

Simply put, in this instance it is acceptable to explain the joke because a large percentage of people are pathetic fuckwads.

[rdale]

You don't need to be an native english speaker to understand what the site is about - it is mostly pictures. We don't need some 'pompous twat' (as we say in the UK) explaining blindly obvious stuff in pretentious language.

And defending the Daily Mail newspaper to top it all (they are a poisonous bunch of scumbags in case any non-UK people don't know it).

I think the idea was to start a conversation. A conversation about why so many companies are thrusting these stupid apps on you. The idea was most certainly not to start a conversation about swearing, which is what 90% of the comments seem to be about.