[praxeologist]

Natural doesn't even mean natural, especially in the US. Europe has a middle ground between natural and artificial flavorings called "nature identical", but in the US these can just be called natural.

Personally, I don't have a problem with this, but most people don't realize it or other things like how that 100% natural, not from concentrate orange juice is really made.

Also, for "organic" fruit and other foods, maybe that matters, but flavorings and other ingredients only have a requirement to be 95%+ organic content. One company I know of sells flavorings that are mostly organic water/alcohol/other diluents, but then the other 5% can be anything and you only need very small amounts of concentrated flavorings which can be anything "nature identical".