[sigmavirus24]

> market the resulting product or service

and

> Understanding what the customer needs

Seem to be intended to go together but are really disjoint. Marketing the product isn't the same as understanding the needs of the customer. You can do both but they aren't implicitly the same thing.

Also, I don't quite understand how this is news worthy. It's an interesting thought, but there's no real discussion about any of this and as others have noted, there's no mention of Operating Systems or Systems Programming.