[mikebennett]

Boxfish scientist & dev here.

That's a really interesting question. Hopefully by opening up the API we'll enable more people to ask and answer those questions. How does social impact upon TV? How does TV impact upon social?

BTW we do trend identification across genres, channels and broader categories. I've often wondered what insights can be gained by looking at entities / things that are trending but not trending as strongly as leading news or sports events? Or looking at the rate of change of trends, i.e. identify slowly emerging trends?