[potatolicious]

I'd suspect not a lot. The number that gets tossed around is based on the whole year's sales divided by downtime - but that fails to account for seasonality.

The retail market in the USA can be accurately summarized as "slow trickle slow trickle slow trickle slow trickle MASSIVE DELUGE OMG OMG slow trickle slow trickle..."

It would shock people how much consumer spending is shoved into the November-December time frame. Since this downtime is in the middle of May, I don't expect them to lose much money at all.

[shawabawa3]

Also, a lot of the "lost" orders during the down time will actually just be delayed. I imagine most people will just try to place their order again tomorrow

[potatolicious]

That depends too. I suspect at this time of year it's true - during the holidays I wouldn't bank on it. When people are gift shopping downtime easily means the difference between a sale and the customer jumping in their car and running down to the Toys 'R Us.

Downtime is a Big Deal during the high retail season, and not really a big deal outside of it.