[pkmehta]

Revenue is a vanity metric. That's a new one.

This seems like an interesting way to justify shortcomings of dmor's momentum index. So:

- Mentions in TechCrunch > Revenue - Conference presentations by CEO > Revenue - Klout score > Revenue

This is some combination of naive, farcical or dumb.

Of course, you can throw out Facebook as an example of what over-optimizing for revenue would have done to them but this is survivor bias at its best. You could also look at Pets.com, Webvan and Kozmo from a bygone era to see what a poor monetization plan does. Note: it's not just revenue that is important but revenue > COGs.

(Note: Yes I know. This time is different. I'm an idiot.)