[rooker]

Why apply free market tactics to a service that is almost certainly necessary for everyone in their lifetimes? If anything, I feel like that would make things more expensive because this is a resource that people can frequently NOT decline (at the risk of losing their life) because the cost is too high. People are essentially a captive audience, so that's where regulation should ideally step in to keep costs down. Obviously that's not working, though..hmm..