| I'm a founder and CEO at MobileDevHQ[1], a startup focused on App Store optimization. We have been doing this work for almost a year and a half now and have built powerful tools for understanding the App Store, including keyword research and market/niche finders. Appsleak looks interesting, congrats on launching! The app ecosystem needs more tools to help it mature and advance. To those of you interested in understanding markets/niches and keywords in the app stores, it is important to note a couple main points: First, there are large differences between Google/other web search volume and search volume in the App Store. At MobileDevHQ, we do lots of work to uncover those differences and provide realistic pictures of what is happening in the app stores themselves. For example, the volume on Google for "puzzles" likely has little relation to the volume in the app stores. Also, competition as defined by number of search results is a great start to understanding the difficulty it will take for you to rank highly for a particular term, but it doesn't go far enough. At the end of the day, it is not just about number of results, but also the factors that the app stores use to rank results, and how "entrenched" those factors are in current results. You can only begin to understand this with lots of data, which is why we have been collecting this for years now and have even released a tool we call Sonar to help developers and marketers understand when an App Store changes its search algorithm. There are tons of things I could riff on about App Store search, but those are the 2 most common thigs I see people missing, so I wanted to make sure I mentioned those in particular. [1] http://www.mobiledevhq.com |
"We track over 400,000 searches representing almost 50,000,000 results. "
Really? Where do you get this data? Apple is certainly not making it available (for obvious reasons).