[L0j1k]

I have a feeling in my soul that "social media" is going to move into a more organic space in a way that means the most to the advertisers (or governments) that want deep information about target demographics. What I mean by this is that as the companies grow (and thus move away from niche market into infrastructure), they become too large to retain meaning to end users in an important way. What I'm saying here might be a little too cerebral for 2am, but it's the same reason Google just doesn't have the granularity to capture the mom-and-pop advertising market like they want (and consistently cannot achieve, if you pay attention to their stream of product inventions and reinventions). Facebook has started to lose its appeal on an accelerating timeline, and I believe that companies like Facebook and LinkedIn -- that are desperate for growth curves and thereby "smoothing off" the niche market granularity in an effort to streamline the company to afford maximal growth -- are going to be a "yeah, I knew that chick in high school" kind of utility that contains cursory information, but really lacks the depth of social networking that is the sought-after distilled end product that everyone dreams about, where your close friends are able to keep up with you online in a fashion that closely resembles your real life social graph. This information and depth -- the kind that is highly marketable and extremely valuable to all kinds of enormous, information-hungry organizations -- will be contained in little "what app.net wanted to be" bubbles that all intermix through network APIs to other social media bubble companies.

Unless someone is capable of building a Facebook/LinkedIn that won't info grab and bother the shit out of every contact you've ever had, while maintaining that "niche market" feel for every user, and while keeping that "closely resembling real life social activity graph" feel.

Or maybe I'm just stupid.