[pyre]

To get more customers from 'the other guy?' If they all cost the same, then no one will switch, but if Insurance Company A is cheaper, then maybe someone will switch from Insurance Company B.

[ I'm assuming that you mean 'insurance providers' and not 'medical care providers.' ]

[mikeash]

Odd how three people all responded to me with the interpretation that I was being a moron rather than the interpretation that I was asking a tough question.