[koenhavlik]

I agree. The article was meant to be a high-level introduction to the phenomenon for the Dutch audience. They missed that wave. I had know idea it was going to end up here:) Apparently a controversial title can still trigger lingering emotions:) Most people still don't seem to have a clue what is possible, though.

IMO something is accelerating/changing and we hit an inflection point. It does help to give it a denominator. It's human, not just marketing. I'm sure one time people thought compsci and software engineering were redundant or pretentious. I'm still ambivalent about the name data scientist.