[danielfriedman]

Great points by Michael here. Kickstarter has opened the doors as a tool to gain initial funding to meet producing an exact product or service.

What I loved most about Michael's post is he talked about the importance of outreach - tweets from other relevant organizations, guest blog posts and contributing to online forums. Though Kickstarter is a "marketplace" - it likely won't get you all the backers you need without doing your own outreach to potential customers and backers. It's essential to understand their pain points and meet it with your product, just as Real Python did.

[mjhea0]

It's really key to do your own inbound marketing. Like I said, I spend about half my day doing it. I know other people who went at it full time. There's a direct correlation between the amount of outreach/content marketing you do with pledges.