[blairwadman]

Great post. I have notice a big difference in the attitude of prospective clients since I wrote a book (aimed at my peers). Casually mentioning that I wrote a book on the topic often results in - "what? wow!" type of reaction. Literally no-one else they have spoken would have even thought of writing a book, so it really lifts you up the perceived authority ladder.

[tnorthcutt]

That's a great point! I hadn't considered looking at things that way - doing things to teach your "peer" audience can still earn you trust from your "client" audience. I suspect that can work the other way around as well.