Not to be insulting, but I think the animation is really annoying. However, I will say it did draw my attention to that section, which was probably your goal. That being said, I think there are easier, less invasive ways to accomplish the same thing.
Hey, i asked for feedback so insults are not an issue.:) The thing is that i already had the idea to not animate the letters. That might do the trick in lowering the annoyance level.