[whaevr]

>"Daddy, why does that kid look all beat up"

Im pretty sure its explained in the ad: "If someone hurts you, phone us"

I agree it could cause some confusion but how many kids are going to ask their parents after reading the ad? We obviously can't know for sure but I feel like the ad conveys enough information to the point that "this kid was hurt by someone, if this is happening to you call us, we can help"

[run4yourlives]

Because after all, all kids can read.

[whaevr]

then the point of having the hotline number is voided then aswell.