[meraku]

The sad thing about this is that we're probably going to start seeing this form of advertising being used to specifically target kids with marketing messages, where the parent (or adult) looking at the same sign will be oblivious to what is happening.

[darkarmani]

Joe Camel is really going to start advertising cigarettes to kids now. The "high" ad is a no smoking ad and the "low" add is joe camel getting kids to try smoking.