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by signalsignal
4788 days ago
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Actually it was the Newton that made Apple loose so much money. It was never profitable with an average annual loss of 1 billion USD. But if it wasn't for that loss, Steve Jobs would never have been requested to be a consultant at Apple and turn himself into the CEO later. |
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The Newton was hardly a money-maker, but IIRC, Apple invested somewhere north of $500 million over the course of the Newton project, and sold about $150 million in units. Many of its sales were the last models, notably the MP2100, largely because these units had such impressive processors for their time (162MHz StrongARM). That is, the Newton got Steved just when it started picking up.
More importantly, as part of the Newton project, Apple invested $1.5M in ARM, and made some $800M in profit from that investment. That ARM investment and early Newton-driven design is still reaping dividends in Apple's current low-power devices.