[theIV]

I'll sidetrack for a minute and say I think the jewelry looks awesome.

Shooting-from-the-hip site feedback: it is a bit weird that some (maybe all?) of the product pages recommend–"you might also like"–the same product you are already looking at.

[mtrimpe]

Love the product as well! My from-the-hip feedback:

* From the opening screen I couldn't figure out if you were Hot Pop factory or Platonix. After I got that you sell Platonix and Boreal I still don't know how you two are related.

* My #1 fear: How easily does this stuff break?

* Where's the story? You probably have a good one (3D-printing) but I don't see it here.

* Where's the gold? Annoying question I know, but people want metals so have you considered a printing moulds and smelting process?

[MCompeau]

Thanks very much for the feedback from both of you. Some of it mirrors what we heard during our experiment. We're gradually going back over the website to clarify the communication of some of these points more clearly and fix some usability niggles.

As for the "gold", its something we would love to do, and we plan on getting there eventually. For now one of the benefits of using 3D printing is that we can fulfill orders on demand and there is very little cost of carrying inventory, using metals ends up negating this advantage.