[davedx]

> We're so heavily coupled now

I think if anything we're less tightly coupled than we used to be. So many projects now have a clearly defined backend API and a separate front-end project. The problem though is that these front-end projects that used to be HTML/CSS with some JavaScript are now becoming almost full-stack applications themselves, with all the nuts and bolts you'd associate with backend projects (routing, controllers, application logic, complicated event handling) now also in the frontend.

In terms of how we describe roles in software, as long as it's from a genuine specific need (e.g. "frontend JavaScript developer") and not just some mix of buzzwords, I don't really see the problem.