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by Elepsis
4802 days ago
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"Knowingly" seems to be the key word here: if you surveyed most Americans (or consumers elsewhere, for that matter) on how many of them know the country of origin for most brands, the results would be very hit or miss. I don't think too many people realize or remember that Samsung is Korean, nor that Nokia is Finnish. And to a concrete example of a Chinese company, I think hardly anyone knows Lenovo's origins. The article even points out as much: in many cases, the Chinese brands go out of their way to do nothing that would reveal themselves to be Chinese brands. And by the time the brand is successful in a country, I'd suspect that brand's origin will matter very little. |
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