[bwang8]

If using a word, such as "disruptive", will give you a small gain in marketing advantage, or the lack of will give you a disadvantage, then people will always spam/abuse it until it becomes a meaningless buzzword, or until investor grew earwax to protect themselves from it, or until it is perceived that anyone uses this word is most likely BSing. Then people are going to adapt away from using such a word. Most people probably understand that their stuff isn't the next facebook, but they will try everything to get the last bit of investor attention.

[dasil003]

There must be one of those standard quippy hacker "laws" about the usefulness of new conceptual term being directly correlated to the rate that it will be diluted into meaninglessness in the hands of progressively declining foodchain of marketing goons.

[smacktoward]

How about this: once your term has a conference dedicated to it, it has crossed the line from useful term to useless marketing buzzword.