[kens]

This seems potentially psychologically manipulative to me since the form is putting words in the user's mouth. E.g. the example in the article: "My name is -blank- and I'm looking for the cheapest auto insurance." Maybe price is not the user's only concern, but this sign up form says it is. It would be interesting to see if these forms can actually change the user's views. (Sort of like NLP tries to do.) I.e. does the user's prioritization of price vs customer service vs coverage quality get changed by this style of signup vs a regular sign up.