[mik3y]

It's understated on the kickstarter, but it looks like this is a vehicle for a new cloud development environment:

You can program your new software in our web development environment or in your favorite text editor, and with a single click, Spark Flash delivers updated firmware to your project over the web.

[stephengillie]

Hopefully it'll mark the shift away from USB and PCs as the main development connection and platform, and towards wifi and tablets.

Yes, reprogram your coffee maker while your car drives you to work.

[marssaxman]

I hope that you are joking, but I can't tell these days.