It started out as Swole.me (http://www.swole.me) a little over two years ago, and then I rebranded it once the algorithm was good enough to suggest things a normal, well adjusted person might eat (as opposed to a meal of 2 tbsp peanut butter + 1 chicken breast). My guess is that the idea and execution was novel enough to get it a decent amount of attention.
I had checked out Swole.me a couple months ago when I was looking to start lifting again and was looking for a way to get eating suggestions/tracking.
I found your site and it was really really awesome back then, I was impressed! I'm glad to see you're still working on it. I think you're hitting on something really valuable here.
Thank you for your work and good luck with it moving forward.
Nice pivot. I had the same idea myself about two years ago, and saw swole.me but thought it looked way to focussed on weight training users for a general audience. This looks much more widely useful.