[fatbat]

I think this trend will pick up over time. The idea of a virtual gift is a status symbol almost. It is very similar to someone buying a Jean Paul Gaultier belt vs a regular leather belt. Both hold your pants up but the value comes in appearance/brand/perception of success.

With the focus now advancing in social media and virtual worlds, I am sure a large portion of users are willing to pay to "look good" or for a show of status.