[jwt]

There are very, very few markets that it is truly winner take all. Ex. even Airbus/Boeing, Microsoft/Linux/Apple, etc

For most part, I find that ideas are essentially worth the paper that they're scribbled on. It almost always comes down to execution. Go for it! You'll never know until you try, otherwise you'll always be saddled with the shoulda, coulda, wouldas(particularly if that startup competitor ends up exiting in a big way down the road). I learned my lesson the hard way.

Remember, sometimes its better to be a fast follower (and faster at reiterations) than a first mover.