[Spielmann]

"There's actually nothing wrong with the game's website purchasing process; it's quite nicely streamlined and requires no login. However, a lot of people tend to loathe buying games directly from a developer's website, because it results in fragmentation of their games library, and it's one more purchase to keep track of." - Totally agree. It's precisely one of the reasons why Humble Bundle-type of initiatives are successful: together with the DRM-free copy that seems to be mandatory these days, they tend to include Steam keys, as they know that's the comfortable option.