So you tout the ability to "Explore movies for your taste." as something that's possible with a free account, but upon signing up require a paid subscription for said feature. I understand you want to monetize the service, but not being outright to your users isn't cool.
You should make it clear that it's a freemium model. I don't know how effective you can sell the "premium" part of the site though, considering the only reason I signed up was to see movies that I might like - but wouldn't be willing to spend money each month on. Maybe if it offered more than just movie recommendations - or at least do it significantly better than the other services out there.