[ringmaster]

What is of interest to me in this crowdfunding of celebrity projects is that it gives the impression that crowdfunding could be a way to "solve" the general issue of content only coming from a select few media outlets without it actually doing so. Without the popularity - gained by being part of those initial big-media enterprises - of some of the stars that are able to draw in that funding, there's no similarly easy way for a good grassroots project to get the level of funding they would need for a competitive project.

I equate popular people/companies using Kickstarter to promote and fund their next project to retailers selling products directly on eBay. Yeah, it's viable, has long since drowned out the small guy with something useful to sell, which seemed like the whole point of eBay to me.

[InclinedPlane]

One of the major problems with specifically web-based television and movies is that they just aren't delivering the revenue that conventional media can, by a huge margin. One of the reasons why such projects are possible at all today is that the creators call in a lot of favors from their friends (actors, editors, techs, etc.) and get them to work at minimal rates. But that's not a very sustainable model.

Perhaps with crowd funding projects that then release in more conventional ways (e.g. DVD, netflix, etc.) it'll be possible to solve both ends of this problem. It'll be interesting to see how everything works out.

Anyway, I've been surprised at the absence of anyone trying to either coopt the popularity of web video and such-like or to try to make money on it as a business partner. For example, why isn't there a production studio which concentrates on crowd funded movies? It took Zach Braff seeing the popularity of the Veronica Mars kickstarter to have the idea to do the same thing, imagine if there was a group out there catering to artists with projects they want to fund. Apply a little bit of polish, experience with how to formulate a good kickstarter campaign, select reward levels appropriately, help with fulfillment, help with legal issues, help with distribution, take a cut of the profits.

[mechanical_fish]

why isn't there a production studio which concentrates on crowd funded movies?

What you're describing is a movie producer, and as these appear in the Kickstarter space - as they are apparently doing now - I'd expect them to be essentially the same people that have been producing movies for the previous century.

The "conventional media", which is to say "the media", have the cameras and the lights. They have the theater-chain contracts and the distribution contracts. They have the agents' phone numbers and the union contracts and the favorite-son politicians and the sound stages within driving distance of your favorite actor's home. They know how to advertise and they have the lawyers and accountants.

And today's movie producers have connections to all of these things. Acquiring these connections is the hard part. Learning to put up a Kickstarter campaign is easy by comparison.

Kickstarter can change the shape of the "development" phase of movies, by giving producers (and writers or actors who want to self-produce) an alternative source of seed money and a way to cheaply drum up and demonstrate fan enthusiasm in advance of the product. But it will swiftly be incorporated into the existing media infrastructure, just as, say, the San Diego Comicon was.