[just2n]

All I see is lots of makeup. Might it more accurately be called a Korean Face Art Contest?

But really, if we're trying to compare physical beauty, wouldn't the contest require 0 modification of it? This would likely include banning makeup, any form of plastic surgery, unnatural hair modifications, and clothing that is overly supportive. Is there even such a thing? A cursory Google search suggests no. Even so called "natural beauty pageants" apparently permit caked on makeup, fake hair, fake teeth (not just orthodontics), etc. I don't see a point to these beauty contests, in that case. They say nothing about the person at all.

[tsotha]

Look here:

http://i.imgur.com/7kdgJ32.jpg

Particularly at #18, where it's most obvious. These pictures have been photoshopped to give the ladies the elfin look that's popular right now in Korea.

[leephillips]

Some of the real faces have a lot of character - and they were all turned mindless-looking by the photoshopping.

[just2n]

I would argue the same is, or rather can be, true of makeup, in general.