[greendestiny]

I'd agree with everything here except to say pick a date for 4 weeks after you're ready. If you want a big launch, don't schedule it for the day you've just finished that last bug. Make sure you're really ready and then in those last 4 weeks you'll discover all those things you thought were finished aren't. Otherwise you're a big chance to miss the launch date and not be ready, that's bad news.

[JoeEntrepreneur]

Thanks greendestiny. You have valid point. I picked a date November 1st a target for us to make sure we fix all issues and also communicate to interested folks about upcoming launch. I feel pretty confident that we can achieve November 1st (unless one of my friend convinces me to push two more features that he has been trying to push) because now we have only 139 more bugs to fix.

[greendestiny]

That sounds fair enough, although I was really trying to say don't pick a launch date now. Finish those 139 bugs and then plan a launch, I don't think it'll hurt to take it a bit slower but I could be wrong. A small number of weeks after you think the site is finished(ish) should be enough to drum up some hype and then launch.