[rdouble]

It's still an afternoon's worth of headache. Parse is just the time it takes to set up the certs, profile and configure your app. Plus, doing it DIY means you have to maintain a system for sending the notifications, whereas Parse provides that for you.

[pifflesnort]

It also means you own the system, don't get screwed over when Parse gets bought, and all for just a little bit of work.

Seems like a small amount to pay for something that will essentially run itself indefinitely.

[rdouble]

That is a good point which is quite apparent today. :)