| I just bought a 5k and 2.7k versions from Home Depot here in Canada for $15.97 CAD each. My only gripe is the ~22% markup over the US pricing when the Canadian Dollar is worth ~2% more than the American (and has been for some time now). I found it funny the way they had their lights laid out in my local store. There has always only ever been one aisle dedicated to twist-in bulbs. When I entered the store today, and walked straight to that aisle. All I could find were phillips LED bulbs. Rashes of them. Almost every shelf in the aisle featured a Phillips LED bulb of some sort, for twice the price of the Crees. There were even Phillips LED comparison kisosks where consumers could turn on and off all of Phillips' LED bulbs. It was really quite a spectacle. I broke down and finally asked a sales rep, only to be told the Cree bulbs were in the "fancy/expensive" lighting section of the store. The one where they sell all of the chandeliers and lamps, and you have never been able to find twist-ins for sale. My gut feeling is that Phillips is scared they're going to lose market share over this, and are using their massive Home Depot contracts to negotiate poor placement for the Crees (and possibly poor pricing?). FYI 90%+ of the bulbs sold in Home Depots are Phillips. |
It'd be interesting to know what kind of maneuvering the companies are doing. Here in the US Cree is paying for a single "end cap" (end of the aisle placement in the front of the store) and the bulbs are selling out fast. Home depot is also their main distributor. But the store is littered with other brands, not just Philips.