[Articulate]

I think your article is spot on. What a company thinks they are when they start is almost always off-target. It is the time, the hundreds of conversations where you have to explain your value to people who were never going to hire you anyway, the dozens and dozens of times when you think about giving up but stick with it that makes a company well tempered and strong. I think your title is a touch misleading maybe you should add the world "rapid" it is that slow long journey to get clients that is valuable to happen slowly as opposed to the sprint pace where you do very little introspection along the way.