[chrislawrence]

I don't have experience in ebooks but I did just release a free album and I think there may be some crossover. Here's some stuff that worked for me:

1. Make sure it as easy as possible to access your work. Even though it is free, you are still asking a lot from your readers by asking them to pick your content over all the other content out there. For example I made a built-in player for the website and a one-click download link.

2. Send a brief email to people you respect within the community. This could be bloggers, other writers, forum posters. For the last year I collected a list of websites that I liked and when the album was done I had a nice list of people to contact.

3. Accept donations! I was surprised by how many people wanted to give me money. There's nothing wrong with this if you don't be a jerk about it.

I guess this is mostly pretty obvious, and there's no substitute for having good content!