[waqas-]

hmmm..thats a very good point. also, i didnt notice that about RoR. altho, they do mention it once, ure right that they dont make a big deal out of it. so, we can change our homepage copy to be more focused on the clients and problems/solutions. the hairylemon site is a great example, it has very good flow and nice clean simple text. is this your company? thanks for the great advice robocat!