[cmsmith]

I understand that this is how kickstarter works, but don't really understand why everyone is OK with it.

Kickstarter is like a bake sale, where you pay more than the fair market value for things as a form of charity to support some activity. But projects like this remind me more of a bake sale to support your local major league baseball team (e.g. profits are used for the enrichment of a corporation/person(s)).

I would be much more likely to contribute to this project if, in the situation where the movie makes money, $2M (less the true cost of the rewards) were donated to something other than the bottom line of the real investors.