[josephjrobison]

The lesson here would seem to be not to hone in too much on a product that is trend-sensitive. If you look at Starbucks, which started with good coffee, then expanded into frappuccinos, smoothies, baked goods, breakfast, cds, mugs, etc, or McDonalds which went from burgers to everything but tacos and pizza, those are clever business moves.

Crumbs can probably sell cake pops and gourmet donuts and every new trend that comes along and be fine if they play it right.

[sjg007]

Or crumbs could sell good coffee!