[sudoscience]

One one hand you say fashion bloggers are a small market because there are not a lot of them, and on the other hand you say you have to cater them to get to a bigger market; this does not compute.

To the original poster: I don't think you have to market to fashion bloggers at all. It helps if they see value in what you do and they promote it, but they are not your final customer: pay attention to your end customer's needs instead.