Not sure if this is exactly what you're talking about, but it's a good read nonetheless - For just $68, the author was able to create a 100% fake Twitter celebrity (a tech and social media guru) with tens of thousands of followers and a "verified account" checkmark, as well as his own Wikipedia page, personal website, etc.
http://qz.com/74937/how-to-become-internet-famous-without-ev...